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Social Media Toolkit

Whether you’re hosting a large-scale Trap-Neuter-Return day in your community or a relaxed movie night at home, social media can be a powerful way to get the word out and share information with attendees. Here are some ways to use social media to increase your chances for an event that will win you major bragging rights.

Check out our video: The Scoop on Feral Cats PSA, featuring Jackson Galaxy!


Share the video!

Use Twitter and Facebook to promote National Feral Cat Day® and your event.

Sample tweets:

  • Oct. 16 is National Feral Cat Day. Be an architect of change for cats:www.alleycat.org/NFCD #FeralCatDay
  • I’m hosting an event for National Feral Cat Day & you’re invited! [link to your event] #FeralCatDay
  • Animal shelters are the #1 cause of death for cats. Let’s change that this National Feral Cat Day.www.alleycat.org/NFCD #FeralCatDay
  • Virtually 100% of feral cats are killed in shelters. Let’s change that this National Feral Cat Day.www.alleycat.org/NFCD #FeralCatDay

On Oct. 16:

  • It’s National Feral Cat Day! Hope to see you at our event. [link to your event] #FeralCatDay
  • Today is National Feral Cat Day! Today and every day, let’s educate our community about feral cats. www.alleycat.org/NFCD #FeralCatDay
  • How are you celebrating National Feral Cat Day? I’m [fill in the blank]. [link to your event] #FeralCatDay

Sample Facebook posts:

  • Today is National Feral Cat Day! Today and every day, let’s educate our community about feral cats. www.alleycat.org/NFCD
  • The nation’s animal shelter system is the #1 cause of death for cats. Let’s work together to change that this National Feral Cat Day, October 16. www.alleycat.org/NFCD
  • I’m hosting an event for National Feral Cat Day and I’d love to see you there! [link to your event]
  • Join me this year for National Feral Cat Day! I’m hosting an event on [date] to spread the word about feral cats and how we can help them! [link to your event]

On Oct. 16:

  • It’s National Feral Cat Day! Let’s work together to build a safer community for cats. www.alleycat.org/NFCD

Write a blog post about NFCD and link to your event.

Here are some sample topics: how your local community approaches feral cat care, the rapid growth in the number of communities adopting TNR, an interview with a local feral cat caregiver, or an educational post on what to do when you find a kitten or cat outside. The options are endless!
Not a blogger? Ask your favorite blogger to write about feral cats, or comment on related blogs.

Social media loves facts and stats! Here are some you can share:

  • Cats have lived outdoors for more than 10,000 years.
  • In the last decade, the number of local governments with official policies endorsing Trap-Neuter-Return has increased TENFOLD.
  • More than 70% of all cats who enter shelters are killed there, including virtually 100% of feral cats.
  • Feral cats can have the same lifespan as pet cats.
  • Last year, there were 450 National Feral Cat Day® events.
  • Alley Cat Allies started National Feral Cat Day® in 2001.
  • The nation’s animal shelter system is the #1 cause of death for cats.
  • More than 40% of Americans have fed an outdoor cat.
  • More than 80% of Americans think it’s more humane to leave a stray cat where he is to live out his life than to have him caught and killed.

Share Alley Cat Allies videos online.

  • Check out our National Feral Cat Day® video!

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  • What is a Feral Cat?

    Share the video!
  • Fairfax County, VA Animal Shelter Trap-Neuter-Return Program

    Share the video!
  • Community Relations: How to Talk About Feral Cats

    Share the video!
  • Alley Cat Allies: The Cat’s Leading Advocate

    Share the video!
  • Other ways to spread the word on social media:

    • Create a Facebook event and ask attendees to invite their friends to attend.
    • Ask attendees and local organizations to post your event on their social media pages.
    • Ask attendees to use #FeralCatDay on Twitter and Instagram for posts about National Feral Cat Day®.
    • Share our National Feral Cat Day® graphic or create a special image of your own for your event (Note: The Alley Cat Allies and National Feral Cat Day® logos and images are copyrighted trademarks and cannot be altered).
    • Change your Facebook profile photo to the National Feral Cat Day® graphic and make your status “I’m celebrating National Feral Cat Day on Oct. 16. Learn more about feral cats and how you can help them! www.alleycat.org/NFCD