Social Media Toolkit

Whether you’re hosting a large-scale Trap-Neuter-Return day in your community or enjoying a relaxed movie night at home, social media can be a powerful way to get the word out and share information with attendees.

Use Twitter and Facebook to promote National Feral Cat Day® and your event.

Be sure to follow Alley Cat Allies’ social networks: We’ll be posting National Feral Cat Day graphics, photos, information, and other goodies that you can also share. Use the hashtag #FeralCatDay on all of your posts, and follow the hashtag across all of your favorite social networks to see what everyone is up to. Be sure to ask your event attendees to use the hashtag, too!

For Facebook:

Follow us on Facebook, where you’ll find photos, graphics, links, and other great things to LIKE & SHARE. On your own Facebook page or profile:

  • Create a Facebook event and ask attendees to invite their friends to attend.
  • Ask attendees and local organizations to post your event on their social media pages.
  • Use and share the National Feral Cat Day graphics on our Images and Guidelines page or posted to our Facebook page.
  • Create and post a special image of your own for your event (Note: The Alley Cat Allies and National Feral Cat Day logos and images are copyrighted trademarks and cannot be altered.)
  • Change your Facebook profile photo to our National Feral Cat Day graphic and make your status “I’m celebrating National Feral Cat Day on Oct. 16. Learn more about feral cats and how you can help them!

Need some inspiration for posts to share? Check out these samples:

  • Today is National #FeralCatDay! Today and every day, let’s protect the lives of all cats.
  • I’m hosting an event for National #FeralCatDay and I’d love to see you there! [link to your event]
  • Join me this year for National #FeralCatDay! I’m hosting an event on [date] to spread the word about community cats and how we can help them! [link to your event]

For Twitter:

Be sure to follow us on Twitter and feel free to share any of our National Feral Cat Day posts. Check out the hashtag #FeralCatDay to see what everyone is up to, and be sure to include the hashtag in your tweets, too! Need some tweet inspiration? Check out these sample posts:

  • Before October 16…
    • October 16 is National #FeralCatDay:
    • I’m hosting an event for National #FeralCatDay & you’re invited! [link to your event]
    • Join me in celebrating cats this National #FeralCatDay – October 16!
  • On October 16…
    • It’s National #FeralCatDay! Hope to see you at our event. [link to your event]
    • Today and every day, let’s protect the lives of all cats. #FeralCatDay
    • How are you celebrating National #FeralCatDay? I’m [fill in the blank]. [link to your event]

Or retweet us @alleycatallies.

Share a selfie!

Print out our “I’m celebrating National Feral Cat Day, October 16” selfie sign and snap a selfie to share on your favorite social networks. Be sure to tag your post with #FeralCatDay and help get the word out.

Social media loves facts and stats! Here are some you can share:

  • Alley Cat Allies started National Feral Cat Day in 2001.
  • From 2003 to 2013, the number of local governments with official policies endorsing Trap-Neuter-Return increased tenfold.
  • Cats have lived outdoors–and alongside humans–for more than 10,000 years.
  • Feral cats are just as healthy as pet cats and live full, healthy lives outdoors.
  • More than 70% of all cats who enter shelters are killed. That number rises to virtually 100% for feral cats.
  • 1 in 4 Americans have fed an outdoor cat.
  • More than 80% of Americans think it’s more humane to leave a stray cat outdoors, where she can live out her life instead of being caught and killed.

Tell us what you’re up to!

We want to know what you’re doing for National Feral Cat Day. Please tweet, post on our Facebook wall, or email us to let us know how you’re celebrating. We’ll be on the lookout for great community actions to share on our social networks, so don’t forget to use the hashtag #FeralCatDay.